With the trend of digital photography, it seems that everyone these days wants to be a photographer. What’s not to love? You make your own hours, you get to meet awesome people, you develop a skill, you can take better photos of your own kids, and you get paid. Well, sort of. Let me explain.
Every portrait photographer has to start somewhere. I get it. I started in a tiny apartment in Provo, moving furniture, setting up a backdrop, inviting the neighbor kids over so I could take photos of their kids. You have to practice, and eventually your kids are going to get tired of it so you turn elsewhere. Then people are going to insist on paying you. Only natural, right? They feel like they are getting something of value and want to express their thanks in the form of monetary compensation. Sweet.
Eventually though, you start to tally up the cost of
equipment ($1500 lens + $2700 camera + $500 editing software + another $1500 lens, oh and a speedlight. Right. Forgot.),
sales tax (if you’re taking money, you SHOULD be registered with the state and collecting sales tax),
Income tax (anywhere from 15-25% depending on how much you make)
time (photographers seriously undervalue this — how much is time away from your kids actually worth?)
advertising – gotta get clients from somewhere
website – purchase as well as maintenance
blog – you gotta blog so people can see your recent work, right?
batteries – I can’t tell you how many I went through before going to rechargeables
The list goes on. Let’s tally up the cost of your $200 shoot & burn session, shall we? For examples sake, we’ll say that this is a typically, traditional family session somewhere within your normal location range.
Client consultation – you talk with the client over the phone/email, go over locations, clothing choices, etc. = .5 hour
Driving to, shooting the session, driving home = 2.5 hours
Downloading memory cards & backing up = .5 hour
Culling & Editing photos = 3 hours
Preparing blog post & facebook preview = .5 hour
Burning disk & delivering to client = .5 hour
total hours spent: 8 hours
If that’s all you did for every session you’d be making $25/hour. Not too shabby. That’s more than I made at my job in college. BUT, you forgot to factor in sales tax, income tax, equipment depreciation, cost of backing up your photos, COGS on the disk and any cute packaging you put in. Suddenly your $25/hour turns into something more like $10, or even as low as $3/hour. Would you work anywhere if they were only going to pay you $3/hour? I wouldn’t. No way.
Now, because you’ve now given your client the full resolution disk, there’s no way for you to make money on prints, albums, wall galleries or anything like that. One of the hardest things I’ve had to learn is that as a photographer, a lot of your money comes from prints. Yes. We are in a digital age. So, what? Sell them the disk AFTER they’ve bought prints. Too many clients take that disk home and it becomes an expensive coaster. Even though photos are now on iPhones, tablets, facebook, blogs, I can’t tell you how much I enjoy walking through my house and seeing my gallery wraps ON THE WALL. Shocking, I know. 🙂
I get it. You have to start somewhere. Just use the shoot & burn as a way to build your portfolio – as a stepping stone for moving onto something better. I wish there were a secret formula for going from portfolio building/starting out to a full-blown professional photographer. For me, it was very gradual. I kept attending workshops, learning more about camera, and gradually increasing my prices until I really felt like I was charging what could be consider “professional” prices. I’m in this to make money. Not going to lie you to. If I wanted to stay an amateur – (whole other blog post coming on what that word really means btw) -or just take photos for the love of it – i’d stick with taking amazing photos of my kids. Much easier than trying to actually run a business. My point, however, is that building a business takes TIME. Its not going to happen overnight. Word of mouth takes time to build, and in the process you are shooting, editing, burning disks like crazy, treading water, and spiraling down into photographer’s burn out.
Where am I going with this? I just read the blog post of another awesome photographer who’s experiencing burn out. She’s tired, doesn’t spend enough time with her kids, and is not taking on any more clients. Some people would think “great! One less photographer for me to compete with” but she truly is amazing and it makes my heart sad to see someone struggle with enjoying a talent she so obviously loves. (I do believe it is possibly to simultaneously love & hate photography.)
How as a photographer are you avoiding this common pitfall? What do you do to kindle the flame and keep your passion of photography alive? I’d love to hear your comments – and look for Part II of this blog post where I talk about what I’m doing to keep myself from burning out. 🙂
Great wedding work! I love that bouquet toss shot. It is just beautiful. I also like those fountain shots. This is such a busy time of year.
Shaun David
I found you thru Google – and I had to stop and say you amaze me with your talent. Amazing!